Where Can I Learn Google Analytics?
If you have to make a career in website development or digital marketing, knowing the ins and outs of Google Analytics is important. That’s because Google Analytics is important for tracking and keeping an eye on the performance of your app and website. It helps monitor website traffic, conversion rates, user behavior, and other performance metrics.
All these monitoring features help make wise and well-informed decisions based on real data. However, if you are struggling to learn Google Analytics, we have the details for you!
Google Analytics Academy
There is nothing better than learning from the master, which is why our first recommendation is Google Analytics Academy. It’s an online learning platform launched by Google and offers a comprehensive range of courses for beginners as well as advanced users. The lessons are extremely interactive, promising the absorption of knowledge.
In addition, there are video tutorials that you can watch at your own pace. Once you are ready to learn, you can get hands-on experience by doing the practice exercises.
YouTube
If you are too lazy to sign up for Google Analytics Academy, we are sure you’ve already downloaded YouTube on your phone. That’s because there are various channels that teach Google Analytics and offer in-depth knowledge. The YouTube videos are recommended because there are experts narrating the tips and tricks that they have learned from experience.
One of these channels includes MeasureSchool, as the videos are easy to follow, well-structured, and suitable for experienced as well as beginners. Some other options include Jeffalytics, Analytics Mania, and Optizent Digital Analytics Academy.
Online Learning Platforms
You haven’t tried learning a skill unless you have signed up on online learning platforms. That’s because these learning platforms offer a variety of courses from different instructors, so you have the option to pick and choose from the best one according to your budget. Some of these platforms include LinkedIn Learning, Coursera, Udemy, and Skillshare.
It’s recommended that you look for a course with the most positive reviews and higher ratings to make sure you are investing in the right course. Also, these platforms offer a lot of financial aid and scholarships, so you can easily learn for free if you can make your case. Last but not least, you can watch the videos at your own pace and get 1:1 sessions with the instructors to clear your concepts.
Books
You must be wondering, “What’s the point of reading books to learn Google Analytics?” Well, it’s actually pretty convenient for people who like reading. There is a variety of books, such as:
- Google Analytics: The Definitive Guide by Avinash Kaushik. It’s a full guide for setting up Google Analytics and conducting reporting and data analysis.
- Understanding Google Analytics by Christopher Penn. This book is for intermediate and advanced people because it’s more technical.
- Google Analytics for Dummies by Lisa Barone. This book is apt if you are a beginner who needs to learn setup, goal-tracking, and report creation.
The Bottom Line
On a concluding note, it’s pretty convenient to learn Google Analytics if you have the drive for it. In fact, most of these resources don’t even require money, so take out time and start learning!