What Are GA4 Alternatives?
Google Analytics 4 is one of the most reliable and most-used web analytics tools. It’s one of the best ways of collecting data, but there are some downsides, such as the absence of bounce rate and reports issues. For this reason, many people have started looking for alternatives, and we are sharing some names that are as good as GA4.
Matomo
It is an open-source platform with an analytics base. It has features similar to Google Analytics, which means you can have access to customizable dashboards, in-depth reports, and real-time analytics. The best thing about this platform is that users get full control over the data and offer a wide range of privacy features. Also, if you have your own servers, you can use them for free.
Clicky
It is a real-time analytical platform, which means you can access the metrics and performance as they happen. What we love about Clicky is that it’s flash-free, so you don’t have to worry about losing control. Also, the platform is convenient to use, and you can track user behavior and activities in detail. In fact, it also keeps records.
When it comes down to Clicky, you can opt for multiple analytical tests, such as backlink analysis, heat mapping, and mobile compatibility. There is a base plan that’s available for free, but there are four paid plans available as well.
Piwik PRO
It is a commercial version of Matomo and has become a promising choice for enterprise-level companies. That’s because they have exceptional support and can be integrated with a customer data platform for easier access to the information. Piwik PRO also has an integrated consent manager for privacy purposes. As far as the usage is concerned, you will have access to free as well as paid plans.
Heap
It is a promising choice for people selling online products (yes, the eCommerce store owners). It is a perfect platform for measuring different types of interaction on your website. Some of these metrics include form submissions, swipes, tabs, clicks, and page views. In addition, you can access retroactive analytics, with which the users can examine the effect of different changes to the website.
Clarity
It is designed and launched by Microsoft, and it helps keep an eye on how people/users are interacting on your website. In particular, it has a user-friendly dashboard, which has all the information summarized in an easy manner. In addition, it offers excessive scrolling and page clicks – it shows frustration. Clarity has a session recording feature, which is suitable for understanding user behavior. More importantly, it’s free to use.
Countly
It is another open-source analytical tool that offers a seamless user experience. It is a promising choice for people who need a GDPR-friendly platform. There is a real-time analysis option available, and you get the user ID feature, so you can get easily identified on different devices and browsers.
The Bottom Line
All in all, GA4 has managed to push people away with its recent system upgrades. However, GA4 is a great choice for keeping an eye on website performance through analytical metrics. So, which of these will you choose?