Setting up Google Analytics 4 might be easy, but you’ve to pay attention to some steps. Ranging from developing a property for data collection to finding the measurement ID, there are different steps you need to take to set up tracking. So, if you are wondering where to find

If you have to make a career in website development or digital marketing, knowing the ins and outs of Google Analytics is important. That’s because Google Analytics is important for tracking and keeping an eye on the performance of your app and website. It helps monitor website traffic, conversion

Google Analytics 4 has been a nightmare for some people because it’s a bit difficult to harness. Similarly, it has become challenging for people to delete their PII data. Truth be told, deleting the data can be scary, but there are data deletion requests which can make data deletion

Google Analytics 4 has been the go-to choice for website owners who want to keep an eye on their website's performance. PII data is one of the most important points because it’s personally identifiable information. Any piece of information that can reveal someone’s location, contact details, or identity

When it comes down to Google Analytics, it’s needless to say that medium and source reports are the most common. That’s the reason they are targeted by the spammers. However, there is a common issue with these reports, known as improper attribution of transactions and conversions. In fact,

Google Analytics 4 is one of the most reliable and most-used web analytics tools. It’s one of the best ways of collecting data, but there are some downsides, such as the absence of bounce rate and reports issues. For this reason, many people have started looking for alternatives, and

Data is a valuable asset for every brand, and that’s the reason majority of hackers target business data to capture their attention (and sales). According to stats, around 7.5 septillion gigabytes of data is collected every day, and there’s a reason governments have launched laws and regulations

If you have a website of your own, you would know about different performance metrics, and bounce rate is one of them. The bounce rate shows how many visitors view your website page only once. In fact, it’s also used to determine how many people don’t involve in

Do you have a website? Great! Do you have a tracking code for Google Analytics 4? No? This is bad news because a tracking code is essential for GA4 to work. So, if you are setting up this next-generation measurement system and don’t know where the code goes, we

Google Analytics 4 isn’t everyone’s cup of tea, and it wouldn’t be wrong to say that people are having a hard time understanding. In fact, some people are saying that they miss Universal Analytics because it makes it a breeze to filter out the traffic. That’s